Case study: Creating a content strategy for a 37-website ecosystem
Consolidating a fragmented online presence to connect user journeys, build brand identity and drive donor growth.
My work (4)
Take a look under the hood at some of my favorite past projects to explore how I approach content challenges, solve user and organizational problems, and measure impact.
Case study: Driving customer acquisition through content optimization
How data-informed content design drove a 52% increase in customer acquisition in just 2 weeks.
Case study:Â Rebuilding the Small Business Debt Helpline
How content design helped a non-profit unlock millions in federal funding and increase case volumes by 1,141%.
Case study:Â Clarifying complex financial information for millions of Australians
How plain English content design helped a national financial regulator cut content volume by 49% while meeting the highest accessibility standard.