My work ⁽⁴⁾

Take a look under the hood at some of my favorite past projects to explore how I approach content challenges, solve user and organizational problems, and measure impact.

Case study: Clarifying complex financial information for millions of Australians

How plain English content design helped a national financial regulator cut content volume by 49% while meeting the highest accessibility standard.

Case study: Content strategy and design for the Small Business Debt Helpline

How a website rewrite increased case volumes by 1,141% and unlocked millions in federal funding.

Case study: Driving customer acquisition through content optimization

How data-informed content design drove a 52% increase in customer acquisition in just 2 weeks.

Case study: Creating a content strategy for a 37-website ecosystem

Consolidating a fragmented online presence to connect user journeys, build brand identity and drive donor growth.