From chaos to clarity: Why you need a content maturity model
The first time I came across a content maturity model, it was a lightbulb moment. A simple and elegant framework that captures the feeling of…
Hi, I'm Meg
Content strategist and designer based in Washington, DC, bringing structure, systems, and human connection to a chaotic content world.
Case study: Creating a content strategy for a 37-website ecosystem
Consolidating a fragmented online presence to connect user journeys, build brand identity and drive donor growth.
Case study: Driving customer acquisition through content optimization
How data-informed content design drove a 52% increase in customer acquisition in just 2 weeks.
Case study:Â Rebuilding the Small Business Debt Helpline
How content design helped a non-profit unlock millions in federal funding and increase case volumes by 1,141%.
Case study:Â Clarifying complex financial information for millions of Australians
How plain English content design helped a national financial regulator cut content volume by 49% while meeting the highest accessibility standard.