From chaos to clarity: Why you need a content maturity model
The first time I came across a content maturity model, it was a lightbulb moment. A simple and elegant framework that captures the feeling of…
Hi, I'm Meg
Aussie content designer and strategist based in Washington, DC.
Explore some of my past projects, learn more about me – or open the menu for a quick side quest into my collection of cultural curios.
Case study: Creating a content strategy for a 37-website ecosystem
Consolidating a fragmented online presence to connect user journeys, build brand identity and drive donor growth.
Case study: Driving customer acquisition through content optimization
How data-informed content design drove a 52% increase in customer acquisition in just 2 weeks.
Case study: Rebuilding the Small Business Debt Helpline
How content design helped a non-profit unlock millions in federal funding and increase case volumes by 1,141%.
Case study: Clarifying complex financial information for millions of Australians
How plain English content design helped a national financial regulator cut content volume by 49% while meeting the highest accessibility standard.