About Meg

Where I started

I entered the content design world through an internship when I was studying my Master's of Communications. A content design and strategy agency took me under their wing – I was eager to impress and they were reluctant to have me. 

What started off as a we’ll-see-how-it-goes trial run led to the better part of a decade at one of the top content agencies in the country. Mentored by industry leaders, I learned early on what exceptional work ethic, empathy, quality of craft and attention to detail look like – and why they're so important in a discipline that’s often overlooked.

While Content Ark has since closed its doors, I'm excited to continue the work they started back in 2011.

Why I'm here

I’m drawn to making digital experiences better for people. Through research and testing, I've seen the real-world impact of poor content – a small business owner in debt trying to find a grant to keep them afloat, a sleep-deprived new parent trying to make sense of a government form with a crying baby in their arms. Content can be the difference between overwhelm and relief, confusion and confidence, skepticism and trust.

By taking a human-centered design approach, we can respect people's time and goals – whether that's an end user, content author, client or colleague. Useful, usable, structured content benefits everyone and drives strategic business objectives.

A website is an organization's primary identity – and one you can control. Whether you’re a corporate giant, government department or local non-profit, it's the place people go to figure out who you are, what you do and if they can trust you. Yet too many organizations invest in bringing people to their site only to lose them in a broken journey.

Writing content is only the tip of the iceberg. Much like software, content requires governance – standards, systems and processes – to make it accurate, scalable and maintainable over time.

What I do

I transform unhelpful, outdated and downright confusing information into content that helps get things done. I specialize in complex domains and highly regulated industries, including government, non-profits, energy and financial services.

This work has taken many shapes – website redesigns, in-app microcopy, SMS and email alerts, online forms, digital way-finding screens and more. 

While every organization is unique, content problems are shared.

I bring end-to-end expertise across the content lifecycle. That means auditing digital ecosystems, mapping customer journeys and crafting overarching strategies – as well as structuring content models, developing design systems and establishing governance frameworks. Whether leading workshops, conducting user testing or collaborating with subject matter experts, I bring people together around a shared content standard.

Today, I have a tried-and-tested toolkit to help me tackle whatever gnarly content problems come my way.

Where I'm going

I have always been fascinated by the overlap between disciplines. We can learn so much from how others do things. 

Technical professions have spent years building their own bespoke tools to make their work more streamlined, efficient and enjoyable. It’s time for content to get in on the action. And with large language models, we can. I'm excited to apply AI tools in content operations, using Python and LLMs to build custom tools to add to my content toolkit.

Better tools and systems free up time to focus on the human experience and deliver meaningful outcomes. I hope the outcome is more time to listen to stories that matter – for the small business owner, sleep-deprived parent and everyone else on the other end of content we create.

If your organization is ready to turn a chaotic content ecosystem into a structured, purposeful content strategy, I'd love to hear about it. Have a look at my work or connect with me on LinkedIn.