From chaos to clarity: Why you need a content maturity model
The first time I came across a content maturity model, it was a lightbulb moment. A simple and elegant framework that captures the feeling of…
Articles (4)
A collection of insights, tools and techniques that shape how I think about content.
Content hierarchy of needs: A solid foundation for your AI strategy
Before you can reach the most advanced levels of content strategy – deep personalization, complex data integration, sophisticated AI automation – you need a solid…
Human or machine: Who are you writing for?
How to balance machine readability with human-centered design when AI optimization is a prerequisite for reaching your audience.
Content is code for humans
Content and code aren't all that different. One is written for and interpreted by machines, the other by humans. They're both working towards organizational goals.